Tag Archives: National Cattlemen’s Beef Association

2017 Center of the Plate Training held at Texas A&M University

The 2017 Center of the Plate Training, sponsored by the North American Meat Institute, was held at the Rosenthal Meat Center at Texas A&M University on August 1-3, 2017. The Center of the Plate Training is designed for purchasers and sellers of meat and poultry to better understand the nomenclature and utilization of cuts for the foodservice and retail sectors. Ann Wells, Director, Education and Workforce Development, North American Meat Institute, is the coordinator of the program, and Davey Griffin, professor and Extension meat specialist, Department of Animal… Read More →

2015/2016 National Beef Tenderness Survey executive summary

The Executive Summary of the latest National Beef Tenderness Survey is now available at the National Cattlemen’s Beef Association Beef Research website (www.beefresearch.org). This survey has been conducted about every five years since the early 1990s, and the findings this year show that the palatability of beef is still performing well compared to the last two surveys. The survey was led by meat scientists in the Department of Animal Science at Texas A&M University with collaboration from meat scientists from Texas Tech University, University of Florida, Oklahoma State… Read More →

ANSC 437 marketing class enriched with guest lecturers

I began teaching ANSC 437, “Marketing and Grading in Livestock and Meat,” in the fall of 2002. When I volunteered to teach this class, I knew that I would need subject-matter assistance from many people to make it a success. Both the students and I have been blessed by having so many talented people guest lecture each semester. Rachel Cutrer from Ranch House Designs, presents a lecture on purebred and commercial livestock marketing. Each semester, Rachel gives the current marketing trends related to how best to match buyers… Read More →

Beef Sustainability 101 program held for McDonald’s Corporation and suppliers

Beef Sustainability 101 was held on July 9-10, 2013 at the request of McDonald’s Corporation and some of its suppliers to help key members of the McDonald’s Corporation beef supply chain better understand beef production, processing, value, and sustainability. The workshop was conducted by faculty and students from the Department of Animal Science, along with key beef industry members who provided their insight into production and marketing issues facing the beef industry. Welcomes, introductions, and overviews of expectations were giving by Jessica Droste Yagan, Rickette Collins, Rob Cannell,… Read More →

Wasser named one of Top Ten Industry Leaders by Cattle Business Weekly

Congratulations to Bridget Wasser, one of our former students, who received this wonderful recognition from the Cattle Business Weekly.  JWS CENTENNIAL, CO (Oct. 23, 2013) – Bridget Wasser, senior director of meat science and technology at the National Cattlemen’s Beef Association (NCBA), has been named one of the Top Ten Industry Leaders for 2013 by Cattle Business Weekly. The publication is a regional agricultural journal serving a nine-state region out of Philip, S.D. Wasser joined NCBA in 2005, and is currently responsible for managing beef checkoff research efforts to… Read More →