Tag Archives: Certified Angus Beef

Branding Beef, for Certified Angus Beef, it’s all about the flavor | Cowboys and Indians

By José R. Ralat It began with a sad cut of beef. At least that’s the story. The year was 1975 and Ohio rancher Harold Etling was unhappy with his steak dinner. As he put down his knife and fork, he realized things needed to change. The problem, in Etling’s opinion, had to do with labels. At the time, the USDA grading scale was, in descending order, Prime, Choice, and Good (now known as Select). The grades were based on the marbling of the meat, with the general… Read More →