Tag Archives: beef value

Beef Sustainability 101 program held for McDonald’s Corporation and suppliers

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Beef Sustainability 101 was held on July 9-10, 2013 at the request of McDonald’s Corporation and some of its suppliers to help key members of the McDonald’s Corporation beef supply chain better understand beef production, processing, value, and sustainability. The workshop was conducted by faculty and students from the Department of Animal Science, along with key beef industry members who provided their insight into production and marketing issues facing the beef industry. Welcomes, introductions, and overviews of expectations were giving by Jessica Droste Yagan, Rickette Collins, Rob Cannell,… Read More →

“A Steer’s Not All Steak”

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While I was cleaning out my files and trying to scan some of them for safe-keeping, I ran into this wonderful brochure entitled a A Steer’s Not All Steak, which was written by the Beef Industry Council of the National Live Stock and Meat Board decades ago.  I am not sure when this brochure was first prepared, but I do remember seeing it in the 1970s. Why this brochure means so much to me is that I always teach about this concept in ANSC 307 when I talk… Read More →