Team Marketing Presentations

Overview

Each team will develop a marketing plan for a product or program related to livestock and/or meat.

Fall Semester, 2005 topics

Team	Marketing Plan
Blue 1	Ranch marketing/cattle marketing
Blue 2	Herd protection service
Blue 3	Buffalo marketing/check-off program
Green 1	Breakeven computer program
Green 2	Hog hunks
Green 3	Goat and sheep promotion
Red 1	Cattle feeding/marketing
Red 2	Lamb jerky
Red 3	Pork nuggets
Yellow 1	Leather for furniture and accessories
Yellow 2	Beef case-ready products
Yellow 3	EID tags/management software

Products or programs

Teams can select from the following categories or may choose some other related product or process to develop their marketing plan.

• Cattle
  • Seed stock
  • Cow-calf
  • Backgrounder
  • Feeder
  • Non-fed or grass-fed
• Beef products
  • Branded/case-ready
  • Natural or organic
  • Premium quality
• Swine
  • Seed stock
  • Farrow to finish
  • Integrated producer (genetics to case-ready product)
• Pork products
  • Branded/case-ready
  • Natural or organic
  • Premium quality
• Sheep or goats
  • Seed stock
  • Lamb or goat producer
  • Feedlot or pasture operations
  • Natural or organic
• Lamb or goat products
  • Branded/case-ready
  • Natural or organic
  • Premium quality

Points to consider

Although each potential marketing plan will differ as to areas that may need to be addressed, each team should be aware of and consider these points as they develop their plans:

In addition, securing financing including covering risk will need to be addressed in the marketing plan.

Presentation

Each team will be compile their plan using MS PowerPoint for presentation to the class along with any MS Excel or other supporting material.

Grading

The presentations will be graded as follows:

Item	Points
Peer evaluation	50
Student evaluation	50
Instructor evaluation	100
Total	200

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